What is Blog Advertising?

Blog – the word sounds much like a ‘magic password for entry to a secret club’. In ordinary parlance ‘blog’ is a simplified form of ‘web log’ which in reality means an online web or internet diary. It may be used for personal reasons or as a means of reaching and interacting with like minded people. A blog is like your personal internet space allowing you to share information with family, friends or other internet users. Since the initial stages blogging has evolved as a networking tool and as the visibility is extremely high blog posts are an extremely attractive proposition to exchange information, write comments and reviews and just about anything that involves networking of people.

Now since everyone understands what a blog is and the extent of its reach, blog advertising is a new form of marketing and promotional tool via the internet. Blog advertising is simply the least expensive way of online marketing. The advertiser does not have to fork out large amounts of money to create physical ads that may not reach a wide audience. Neither do they have to spend huge sums of money on recruiting people to design ads that take up a lot of space and will eventually be confined to a minor audience. By creating advertising banners and publicity material that are in the virtual world, people and organizations save themselves a lot of effort.

Since many sites allow users to set up blogs for free, blog advertising is the simplest and easiest way to promote yourself or a product you are endorsing without much fuss. Blog advertising simply refers to the advertisements that appear on the pages of a blog. The concept is very much like the advertisements you see in a newspaper for instance – texts and banners placed just about anywhere on the page – that instantly catch the eye of the reader, or in the case of a blog, the viewer. The more the number of viewers, the greater your chances of marketing success.

A blogger simply uses the space on the pages of his blog to display banners, links or text messages of any product, organization or profile. He or she may be personally endorsing the product and the blog may be owned by the advertiser. Most often blog owners display several ads on their pages. With the use of internet aided marketing strategies a blogger can create higher visibility or in the internet sense, “drive traffic” to his web page to ensure the ads he displays are seen and used.

There are several types of blog advertising that one can choose. It is important to know the kind of blogs you will be posting and choosing a product or organization that will go well with promoting the visibility of your blog. Using images, different text styles or simply placing the banners prominently – much like a hoarding or a billboard ad – can go a long way in promoting your blog and increasing the chances of profitability.

In the coming articles we will examine how to get maximum traffic to a website through blog advertising and what are the effective ways of advertising personal blogs.

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5 Ways to Find Direct Advertisers For Your Blog

If you are running a blog, probably you also want a revenue stream out of it, by accepting online advertisements from advertisers, in your blog property. The easiest approach, which is also often the best, is to join the Google AdSense network. Through this network, bloggers can sell their ad space without any involvement of management time, and the whole process is efficiently managed by Google’s AdSense applications. However, blog advertising is not always an easy task, especially if your blog is a bit off – popular – topic. We therefore are giving you five tips to help you monetize your blog and find advertisers for your blog advertising.

Perform a search with combination of your blog topic at Google. Along with the results, you will find a list of advertisers appearing at the right side of the results, or below the results. Approach them for your blog advertising. Chances are that a percentage of them would be interested to be a part of your blog advertising, if their topic is highly related to yours. You will need to open a direct line of communications with them.

Visit all your competitor blogs in your topic. Scan through them carefully to understand their blog advertising. Make a list of all the companies you find as advertisers there, then start approaching them as given in the point above.

Identify and approach affiliates in your topic. You might like to try an affiliate middle man like commission junction, and search for affiliates in their interface. You can also try to approach affiliate companies directly. There should be a number of affiliates who would be ready to be advertisers in your blog. The point of caution here is, you should keenly monitor the conversion rate of the affiliates. Some of them typically do well in blog advertising, while some of them have little or no conversion. It would be prudent to discontinue those advertisers, which are not converting.

Checkout the traditional mode of advertisement:

Check out the newspapers and magazines in your area to look for advertisers who might be interested in your blog advertising. Try an approach companies who shares your blog topic.

You will need to prepare an impressive report though, outlining the benefits of the advertiser. They already have an advertising budget, and you will have to convince them to invest in your blog advertising.

New Websites and Online Stores:

Again, Google your topic, and this time, look for businesses that are not so high up in the rankings. Approach them, explaining the benefits of blog advertising. If you can show them real benefits, you should be able to win them as advertisers.

There would other ways to win advertisers, and other ways to look for them, which you will learn as you spend time in the market. Rates also vary widely in this market, and it takes quite a bit of time to learn the right rates you can charge your advertisers. The most important factor in winning advertisers is your blog’s popularity in search engines, and hence the amount of traffic your blog might receive. It is also important to see which keywords search engine are ranking you, for than defines the category of your visitors and what they are looking for.

Overall, blog advertising cannot be achieved in one day, rather it is a process, that goes on and on. You will learn newer aspects of blog advertising as you tread on this path, and newer ways to woo your advertisers. But do not get disheartened if you do not find good advertisers in the beginning, or see poor monetization of your blog. Use this time to concentrate on marketing of your blog in search engines, to other sites and to other blogs. As you become more and more popular, you will find advertisers looking for you, instead of you looking for them. And one last word of caution, do not let the character of your blog suffer for winning advertisers. Do not compromise on that account.

Arijit Roul is an expert ezine article writer as well as freelance writer f

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Advertising on Internet With Blogs – Are You Making These 3 Mistakes on Blog Advertising?

There is nothing wrong when comes to advertising. It provides solutions to certain problems, allows people to access product and service that can meet their needs, and people can make money out of it. It is especially true when comes to blog. On the Internet today, people can start a blog and write something easily and immediately. Advertising on Internet with blog is considered as a cheap online advertising method.

However, if you are doing “too much” on advertising, you will end up driving away your original blog traffic. Certainly you do not want this to happen, especially if you have already had good traffic on your blog and want to make some money by advertising. Here are three main mistakes that bloggers may make when they advertise in their blog on the Internet.

Respecting Advertisers Guidelines

You may think that putting as many ads as possible on your blog can help both your advertiser and you. After all, advertisers want their ads to be exposed to as many people as possible. However, your advertiser may put your name on their blacklist just because you did that!

It is because advertiser have their guidelines on the number of ads you can place on every single web page. Generally speaking, placing 3 to 5 ads on one page is enough but, it all depends on advertiser’s guidelines. If you want to keep a good relationship with your advertising partner or affiliate manager, read their policies and respect them.

Avoid becoming Spam Blog

Your blog will become “spam blog” if it contains nothing more than ads on page after page, and there is only a few or even no content. It is because advertising too much on a single blog page will distract your visitors from your main content. Your blog should be a content provider rather than an advertising machine. If your blog is just another infomercial, your visitors will just leave immediately and harm your reputation.

Too many choices

Imagine if there are 10 or even 15 ads on a single blog page at the same time, distributed all over the computer screen, what do you think? The main problem in a blog that have too many ads is that visitors will be heavily confused. And what you can expect from a confused visitors? Neither will they click on your ads nor buy anything from you. Both your advertiser and you lose.

Ellery is an Internet Marketer who are actively helping people who has different problems on Internet marketing. His flagship website [http://www.howtomakemoneyby.com] provides over 800 articles on affiliate marketing, online marketing, SEO, ECommerce and more. Now you can get a $97 value “Website Advertising Guide” which tells you 6 strate

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