If you are running a blog, probably you also want a revenue stream out of it, by accepting online advertisements from advertisers, in your blog property. The easiest approach, which is also often the best, is to join the Google AdSense network. Through this network, bloggers can sell their ad space without any involvement of management time, and the whole process is efficiently managed by Google’s AdSense applications. However, blog advertising is not always an easy task, especially if your blog is a bit off – popular – topic. We therefore are giving you five tips to help you monetize your blog and find advertisers for your blog advertising.
Perform a search with combination of your blog topic at Google. Along with the results, you will find a list of advertisers appearing at the right side of the results, or below the results. Approach them for your blog advertising. Chances are that a percentage of them would be interested to be a part of your blog advertising, if their topic is highly related to yours. You will need to open a direct line of communications with them.
Visit all your competitor blogs in your topic. Scan through them carefully to understand their blog advertising. Make a list of all the companies you find as advertisers there, then start approaching them as given in the point above.
Identify and approach affiliates in your topic. You might like to try an affiliate middle man like commission junction, and search for affiliates in their interface. You can also try to approach affiliate companies directly. There should be a number of affiliates who would be ready to be advertisers in your blog. The point of caution here is, you should keenly monitor the conversion rate of the affiliates. Some of them typically do well in blog advertising, while some of them have little or no conversion. It would be prudent to discontinue those advertisers, which are not converting.
Checkout the traditional mode of advertisement:
Check out the newspapers and magazines in your area to look for advertisers who might be interested in your blog advertising. Try an approach companies who shares your blog topic.
You will need to prepare an impressive report though, outlining the benefits of the advertiser. They already have an advertising budget, and you will have to convince them to invest in your blog advertising.
New Websites and Online Stores:
Again, Google your topic, and this time, look for businesses that are not so high up in the rankings. Approach them, explaining the benefits of blog advertising. If you can show them real benefits, you should be able to win them as advertisers.
There would other ways to win advertisers, and other ways to look for them, which you will learn as you spend time in the market. Rates also vary widely in this market, and it takes quite a bit of time to learn the right rates you can charge your advertisers. The most important factor in winning advertisers is your blog’s popularity in search engines, and hence the amount of traffic your blog might receive. It is also important to see which keywords search engine are ranking you, for than defines the category of your visitors and what they are looking for.
Overall, blog advertising cannot be achieved in one day, rather it is a process, that goes on and on. You will learn newer aspects of blog advertising as you tread on this path, and newer ways to woo your advertisers. But do not get disheartened if you do not find good advertisers in the beginning, or see poor monetization of your blog. Use this time to concentrate on marketing of your blog in search engines, to other sites and to other blogs. As you become more and more popular, you will find advertisers looking for you, instead of you looking for them. And one last word of caution, do not let the character of your blog suffer for winning advertisers. Do not compromise on that account.
Arijit Roul is an expert ezine article writer as well as freelance writer f